Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.

Develop brand voice to ensure consistency across all content assets.

Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.

Track and advance editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.

Apply content development, distribution and measurement to effectively tailor content to reach audience personas.

Manage digital and social content channels with the understanding of the best content practices on each channel.

Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals.

Create and edit content, mobilizing storytelling opportunities on all channels — owned, earned and paid platforms.

Establish strategies for media relations and create the corresponding content including press releases, articles and presentations.

Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.

Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.